Check out a sneak peek from our Lead Generation Machine Course, which, over the course of 9-weeks, builds out a sales and marketing strategy for video production companies and freelancers to secure highly-profitable and long-term contracts.
In this free session, we're looking at the importance of your blog and why it should be the hub for all of your video content. If you're wanting to build out a powerful sales and marketing strategy for your video production company, or freelance operation, just work through our structured 21-Day Challenge, where we build it out step-by-step.
Take the Challenge: https://bit.ly/2LsXhgO
And the best thing about it, is it's absolutely free!
Time to take the challenge?
Sign-up to our 21-Day Sales & Marketing Challenge for Video Production Professionals below.
In this week's video, we're looking at the impact that View Count has on your video content and whether this is indeed a vanity metric, or something more powerful.
Views are a vanity metric or are they?
So the general consensus is that views are a vanity metric. But is that really the case? And what does this misunderstood metric mean to video production companies and freelancers? Well, let's take a look and see what impacts a load of views on your content has on, well, your content.
So the first thing is that views don't necessarily, mean a successful video. If you're judging the impact of your video content is having on your perspective clients, you want to be looking at watch time, click through rates and conversions. You can find out all about the different video metrics and what they mean in our Video Metrics video. But view count does...
The primary goal of your website is to move people from the Consideration Stage to the Decision Stage of the Buyer's Journey. And this is where 99% of video production companies and freelancers trip up.
If you're familiar with The Buyer's Journey, which is the process that any marketing professional, or prospect moves through in becoming a long-term contract, you'll know that the journey is broken down into three stages:
The Awareness Stage typically takes place away from your website. The Consideration Stage typically takes place on your website. And then in The Decision Stage, your...
In this week's video, we're looking at what video production companies, professionals and freelancers, can do to prepare for life after lockdown and how to fill that order-book!
Preparing your video production company or freelance operation for post-lockdown.
So this is a video for those that are slowly starting to think about working life after lockdown. Obviously, it depends on where you are in the world, and maybe you’re not actually in lock-down, but wherever you are, you would have noticed a hit to the production work that you have on. Projects would have halted. Filming, I’m guessing, would not have happened for the past few weeks or months. The production world has been one of the industries hardest hit by the lockdown and you’re probably itching to get...
How to convert one-off customers to long-term video content creating clients
So the biggest secret to any production company really thriving (and competing with the hundreds of production companies and freelancers that are popping up) is converting one-off clients to ongoing contracts.
This allows you to forecast your growth and, for the production companies and freelancers that we work with, sleep better at night knowing that you have 12-months, or even 24-months, worth of work booked in. You’re then able to hire and purchase equipment with confidence.
Production companies and freelancers typically work on a project by project basis. That means you’re constantly pitching for new work, which is both time consuming and stressful.
So what would it mean to you if you were able to completely eradicate the need to continually pitch for new projects and to build strong relationships with your clients? What would it mean if you were no longer the...
How to convert more prospects to customers for my Video Production Company or Freelance Operation - Increasing your conversion rate to over 90%
Right, so if you’ve arrived here having watched our ‘How to get more customers’ video, then this is going to be a natural progression for you. If you haven’t watched it, well, it’s there if you want to. You don’t have to watch it for this to make sense.
Okay, so on with the show! Winning new clients is probably the best feeling in the world (maybe) for any video production professional. It’s the start of a new beautiful relationship! And as long as you deliver on the project, there’s a fair chance that this can convert into an ongoing relationship.
Now, we do have another video (I know, plug after plug) that focuses on how to convert one-off customers to long-term contracts, but let’s not get ahead of ourselves. You can watch that one...
How to get more customers for my Video Production Company or Freelancer operation
It’s a competitive old world out there. More production companies popping-up left, right and centre. The cost of video creation is constantly dropping, which has made pitching super-competitive. And brands and agencies are building their own in-house video production capabilities. It’s tough being a video production professional right now, which is why it’s so important to have a constant stream of opportunities coming through the door.
So what we’re going to do in this video is map out the steps that you can take, which will help you build a lead generation machine that you can just switch on and let run. You’ll then be able to focus on pitching for the right project, onboarding the right clients, creating powerful video content and converting those clients to long-term contracts.
So sit tight, as we look at this in a bit more...