A developed video content strategy with reporting at the heart
When you move over to a 12-month video content strategy, we work with you to generate a year's worth of content in-line with your ultimate goals and budget. We deliver weekly reports, monthly calls and quarterly deep-dives, as well as two workshops to ensure that your video content strategy is always on-point and delivering powerful results.
If your organisation, or client, is creating a large amount of video content, but you're not seeing the return, the 12-month video content strategy is perfect for you.
You'll work with a dedicated video content strategist to map out a 12-month plan
Our 12-month video content strategy includes the following:
- Initial Half Day Workshop to establish the key information/objectives
- Development of initial proposal
- Presentation of Video Content Strategy & Workshop
- Delivery & Implementation of Reporting Measures
- Provision of Reports
- Fortnightly Progress Calls
- Quarterly Strategy Reviews w/ 90-minute Video Content updates
Throughout the 12-months, we'll provide you with regular reports on a weekly and monthly basis.
You'll receive the following reports:
- Individual Video Reports. A review of how each video is performing in line with your campaign KPI's.
- Persona Reports. A review of how your various personas are responding to your video content.
- Overall Campaign Report. A top level report of how the overall campaign is working in-line with your KPI's.
- ROI Report. A continually updated report on the true monetary return that your video content is generating.
Review & Management
Throughout the 12-month period, we'll have regular reviews, meetings, deep-dives and workshops.
You'll receive the following:
- Weekly Calls. To understand the reports and what they are telling us.
- Monthly Meetings/Video Conferences. To review the performance of the campaign and go in to more detail, whilst planning the next steps.
- Quarterly Deep-Dives. Two hour sessions where we go deep into the reports and fine-tune as the campaign develops.
- Mid-Terms and End-of-Term Workshops, where we deliver updated strategies in-line with your goals and objectives.